{"id":112781,"date":"2023-10-20T16:30:17","date_gmt":"2023-10-20T21:30:17","guid":{"rendered":"https:\/\/www.quebakan.com\/v15\/?p=112781"},"modified":"2023-10-20T16:30:17","modified_gmt":"2023-10-20T21:30:17","slug":"campanas-de-holcim-ecuador-ganan-reconocimiento-nacional","status":"publish","type":"post","link":"https:\/\/www.quebakan.com\/v15\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\/","title":{"rendered":"Campa\u00f1as de Holcim Ecuador ganan reconocimiento nacional"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>\u201cMujeres al volante\u201d<\/strong>, un programa que rompe estereotipos y barreras, desde el sector de la construcci\u00f3n hasta en la creatividad y comunicaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-112782\" src=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2023\/10\/Foto-Effie-2023.jpg\" alt=\"\" width=\"700\" height=\"501\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Pie de foto:<\/strong> Representantes de Holcim Ecuador y de la agencia Maruri Grey.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Holcim Ecuador no solo es considerada la empresa del sector de la construcci\u00f3n l\u00edder en soluciones sostenibles. Adem\u00e1s, se ha consolidado como el estandarte empresarial nacional de la lucha por la igualdad de g\u00e9nero.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Siendo as\u00ed, Holcim Ecuador junto a Maruri Grey fueron reconocidos en el galard\u00f3n Effies Awards por los resultados de efectividad en sus campa\u00f1as de publicidad, marketing y comunicaci\u00f3n, obteniendo el galard\u00f3n Effie de Oro, en la categor\u00eda Reputaci\u00f3n Corporativa, gracias a su campa\u00f1a \u201cMujeres al volante, con permiso para demoler estereotipos\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Este programa se ha consolidado como un proyecto empresarial que invita al sector a sumarse a iniciativas que rompan paradigmas y estereotipos, actualmente, es reconocido y premiado gracias a su aporte al empoderamiento femenino, que comienza con la apertura de oportunidades.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Adem\u00e1s, en la categor\u00eda \u201cRespuestas a la crisis o Cambio de direcci\u00f3n\u201d Holcim Ecuador se llev\u00f3 el Bronce con su campa\u00f1a \u201cHinchas de la construcci\u00f3n\u201d, que naci\u00f3 como un plan para alentar, sorprender, cuidar y entrenar a alba\u00f1iles del Ecuador. Esta se desarroll\u00f3 aprovechando el contexto futbol\u00edstico y la pasi\u00f3n que este deporte despierta en la poblaci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Desde el 2018, Holcim Ecuador, ha obtenido un total de 9 Effies, de los cuales, 4 han sido Oro, incluyendo una de sus iniciativas m\u00e1s grandes como es el programa Mujeres al Volante. De esta manera, Holcim Ecuador demuestra que no solo lideran el sector de la construcci\u00f3n, sino tambi\u00e9n, la creatividad, comunicaci\u00f3n y su mensaje clave dirigido hacia el empoderamiento en las mujeres.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMujeres al volante\u201d, un programa que rompe estereotipos y barreras, desde el sector de la construcci\u00f3n hasta en la creatividad y comunicaci\u00f3n. Pie de foto: Representantes de Holcim Ecuador y de la agencia Maruri Grey. Holcim Ecuador no solo es considerada la empresa del sector de la construcci\u00f3n l\u00edder en soluciones sostenibles. Adem\u00e1s, se ha [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":112782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"buzzeditor_post_format":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-112781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de Holcim Ecuador ganan reconocimiento nacional &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quebakan.com\/v15\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de Holcim Ecuador ganan reconocimiento nacional &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....\" \/>\n<meta property=\"og:description\" content=\"\u201cMujeres al volante\u201d, un programa que rompe estereotipos y barreras, desde el sector de la construcci\u00f3n hasta en la creatividad y comunicaci\u00f3n. Pie de foto: Representantes de Holcim Ecuador y de la agencia Maruri Grey. Holcim Ecuador no solo es considerada la empresa del sector de la construcci\u00f3n l\u00edder en soluciones sostenibles. Adem\u00e1s, se ha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quebakan.com\/v15\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\/\" \/>\n<meta property=\"og:site_name\" content=\"QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/quebakan\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T21:30:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2023\/10\/Foto-Effie-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erick Villafuerte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@quebakanec\" \/>\n<meta name=\"twitter:site\" content=\"@quebakanec\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erick Villafuerte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\\\/\"},\"author\":{\"name\":\"Erick Villafuerte\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/#\\\/schema\\\/person\\\/d90fa9f9cfa81eb8ace9811e5b7b9118\"},\"headline\":\"Campa\u00f1as de Holcim Ecuador ganan reconocimiento nacional\",\"datePublished\":\"2023-10-20T21:30:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\\\/\"},\"wordCount\":313,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Foto-Effie-2023.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\\\/\",\"url\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/campanas-de-holcim-ecuador-ganan-reconocimiento-nacional\\\/\",\"name\":\"Campa\u00f1as de Holcim Ecuador ganan reconocimiento nacional &#8211; 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