{"id":137431,"date":"2025-11-15T21:06:51","date_gmt":"2025-11-16T02:06:51","guid":{"rendered":"https:\/\/www.quebakan.com\/v15\/?p=137431"},"modified":"2025-11-15T21:06:51","modified_gmt":"2025-11-16T02:06:51","slug":"el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil","status":"publish","type":"post","link":"https:\/\/www.quebakan.com\/v15\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\/","title":{"rendered":"EL RETO CIRCULAR BUSCA RECUPERAR TONELADAS DE RESIDUOS Y FORTALECER LA ECONOM\u00cdA CIRCULAR EN GUAYAQUIL"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-137432\" src=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2025\/11\/GMB_01.jpg\" alt=\"\" width=\"700\" height=\"467\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La alianza entre el Grupo Mario Bravo y Circular EP promueve una gran jornada de reciclaje que une a empresas, autoridades y ciudadan\u00eda para visibilizar el trabajo de los recicladores de base y fomentar la educaci\u00f3n ambiental.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cada a\u00f1o el planeta genera cientos de millones de toneladas de pl\u00e1stico, pero apenas alrededor del\u00a0<strong>9 % logra reciclarse, seg\u00fan Our World in Data.\u00a0<\/strong>En Ecuador, seg\u00fan el\u00a0<strong>INEC en el 2022 se recolectaron en promedio 14.394 toneladas de residuos s\u00f3lidos al d\u00eda<\/strong>, el equivalente a\u00a0<strong>la carga diaria de cerca de 1.440 camiones recolectores de\u00a0basura<\/strong>,\u00a0lo\u00a0que\u00a0pone\u00a0en\u00a0evidencia\u00a0el\u00a0reto\u00a0que\u00a0implica\u00a0formalizar\u00a0el\u00a0reciclaje.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ante este contexto, Guayaquil se prepara para una jornada in\u00e9dita de acci\u00f3n y conciencia ambiental: el\u00a0<strong>Reto Circular<\/strong>, una iniciativa impulsada por el\u00a0<strong>Grupo Mario Bravo\u00a0<\/strong>en alianza con la\u00a0<strong>Empresa P\u00fablica de Econom\u00eda Circular de Guayaquil\u00a0CIRCULAR EP<\/strong>, que busca recuperar al menos\u00a0<strong>cuatro toneladas de materiales reciclables\u00a0<\/strong>en un solo d\u00eda, involucrando a empresas, instituciones educativas y ciudadan\u00eda.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Durante\u00a0la\u00a0jornada,\u00a0que\u00a0se\u00a0llevar\u00e1\u00a0a\u00a0cabo\u00a0el\u00a0<strong>s\u00e1bado\u00a022\u00a0de\u00a0noviembre\u00a0en\u00a0el\u00a0Parque\u00a0Samanes<\/strong>,\u00a0se\u00a0recibir\u00e1n\u00a0distintos\u00a0tipos\u00a0de\u00a0residuos\u00a0reciclables\u00a0como\u00a0<strong>pl\u00e1sticos, papel, cart\u00f3n, Tetra Pak, foam, chatarra, aluminio, desechos electr\u00f3nicos y botellas de vidrio<\/strong>. Entre ellos se incluyen materiales cotidianos como envases, cajas, latas y\u00a0peque\u00f1os\u00a0electrodom\u00e9sticos,\u00a0que\u00a0ser\u00e1n\u00a0posteriormente\u00a0procesados\u00a0dentro\u00a0de\u00a0la\u00a0cadena\u00a0industrial\u00a0del\u00a0<strong>Grupo\u00a0Mario\u00a0Bravo<\/strong>, garantizando su trazabilidad y reinserci\u00f3n como materia prima en\u00a0 nuevos productos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cEsta alianza representa un paso decisivo hacia la consolidaci\u00f3n de una econom\u00eda circular m\u00e1s inclusiva en Ecuador\u201d,\u00a0afirma\u00a0<strong>Byron\u00a0Bravo<\/strong>,\u00a0presidente\u00a0del\u00a0Grupo\u00a0Mario\u00a0Bravo.\u00a0\u201cTrabajar\u00a0junto\u00a0a\u00a0Circular\u00a0EP\u00a0visibiliza\u00a0el destino responsable de los residuos, adem\u00e1s de reconocer la labor de los recicladores de base y centros de\u00a0acopio,\u00a0quienes\u00a0son\u00a0el\u00a0punto\u00a0de\u00a0partida\u00a0de\u00a0todo\u00a0este\u00a0proceso\u00a0de\u00a0transformaci\u00f3n\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El evento incluir\u00e1 talleres y demostraciones pr\u00e1cticas sobre la correcta clasificaci\u00f3n de materiales, la compra y venta\u00a0de\u00a0residuos\u00a0y\u00a0la\u00a0importancia\u00a0de\u00a0separar\u00a0desde\u00a0el\u00a0hogar.\u00a0Adem\u00e1s,\u00a0se\u00a0contar\u00e1\u00a0con\u00a0la\u00a0participaci\u00f3n\u00a0de\u00a0alrededor\u00a0de\u00a0<strong>11 unidades educativas<\/strong>, vinculadas al programa\u00a0<strong>Eco School<\/strong>, que impulsa la empresa\u00a0<strong>Fibras Nacionales\u00a0<\/strong>del\u00a0Grupo Mario Bravo para ense\u00f1ar a estudiantes los principios del reciclaje y la sostenibilidad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La\u00a0iniciativa\u00a0tambi\u00e9n\u00a0rendir\u00e1\u00a0un\u00a0homenaje\u00a0a\u00a0los\u00a0recicladores\u00a0de\u00a0base\u00a0y\u00a0centros\u00a0de\u00a0acopio,\u00a0destacando\u00a0su\u00a0rol\u00a0dentro de\u00a0la\u00a0cadena\u00a0de\u00a0valor\u00a0circular\u00a0y\u00a0su\u00a0contribuci\u00f3n\u00a0a\u00a0mantener\u00a0las\u00a0ciudades\u00a0m\u00e1s\u00a0limpias.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Datos\u00a0que\u00a0reflejan\u00a0la\u00a0urgencia\u00a0del\u00a0cambio:<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">A\u00a0nivel\u00a0global,\u00a0se\u00a0producen\u00a0m\u00e1s\u00a0de\u00a0400\u00a0millones\u00a0de\u00a0toneladas\u00a0de\u00a0pl\u00e1stico\u00a0al\u00a0a\u00f1o,\u00a0pero\u00a0solo\u00a0el\u00a09\u00a0%\u00a0se\u00a0recicla (Our World in Data, 2024).<\/span><\/li>\n<li><span style=\"color: #000000;\">En\u00a0el\u00a02023\u00a0seg\u00fan\u00a0la\u00a0WWF,\u00a0Ecuador\u00a0recicl\u00f3\u00a0apenas\u00a07,7\u00a0%\u00a0de\u00a0los\u00a0residuos\u00a0pl\u00e1sticos.<\/span><\/li>\n<li><span style=\"color: #000000;\">El\u00a0Grupo\u00a0Mario\u00a0Bravo\u00a0procesa\u00a0anualmente\u00a0m\u00e1s\u00a0de\u00a0120.000\u00a0toneladas\u00a0de\u00a0materiales\u00a0reciclables,\u00a0evitando que lleguen a rellenos sanitarios y reduciendo la presi\u00f3n ambiental.<\/span><\/li>\n<li><span style=\"color: #000000;\">El\u00a0<strong>Grupo Mario Bravo trabaja junto a m\u00e1s de 1.500 recicladores de base y decenas de centros de acopio <\/strong><\/span>en\u00a0todo\u00a0el\u00a0pa\u00eds,\u00a0promoviendo\u00a0su\u00a0formalizaci\u00f3n\u00a0y\u00a0fortaleciendo\u00a0la\u00a0cadena\u00a0de\u00a0valor\u00a0del\u00a0reciclaje.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El\u00a0<strong>Reto\u00a0Circular\u00a0<\/strong>se\u00a0enmarca\u00a0en\u00a0el\u00a0compromiso\u00a0del\u00a0Grupo\u00a0Mario\u00a0Bravo\u00a0con\u00a0los\u00a0<strong>Objetivos\u00a0de\u00a0Desarrollo\u00a0Sostenible\u00a0(ODS)\u00a0<\/strong>de\u00a0las\u00a0Naciones\u00a0Unidas,\u00a0particularmente\u00a0con\u00a0los\u00a0<strong>ODS\u00a08,\u00a011,\u00a012\u00a0y\u00a013,\u00a0<\/strong>que\u00a0promueven\u00a0el\u00a0trabajo\u00a0decente,\u00a0las\u00a0ciudades sostenibles, la producci\u00f3n responsable y la acci\u00f3n por el clima.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A\u00a0trav\u00e9s\u00a0de\u00a0esta\u00a0alianza,\u00a0la\u00a0iniciativa\u00a0busca\u00a0demostrar\u00a0que\u00a0la\u00a0econom\u00eda\u00a0circular\u00a0puede\u00a0ir\u00a0m\u00e1s\u00a0all\u00e1\u00a0de\u00a0la\u00a0reducci\u00f3n\u00a0de residuos: puede generar empleo formal, incentivar la innovaci\u00f3n industrial y educar a nuevas generaciones en h\u00e1bitos sostenibles, fortaleciendo as\u00ed la relaci\u00f3n entre desarrollo econ\u00f3mico y responsabilidad ambiental.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-137433\" src=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2025\/11\/GMB_04.jpg\" alt=\"\" width=\"700\" height=\"523\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza entre el Grupo Mario Bravo y Circular EP promueve una gran jornada de reciclaje que une a empresas, autoridades y ciudadan\u00eda para visibilizar el trabajo de los recicladores de base y fomentar la educaci\u00f3n ambiental. Cada a\u00f1o el planeta genera cientos de millones de toneladas de pl\u00e1stico, pero apenas alrededor del\u00a09 % logra [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":137432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"buzzeditor_post_format":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-137431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL RETO CIRCULAR BUSCA RECUPERAR TONELADAS DE RESIDUOS Y FORTALECER LA ECONOM\u00cdA CIRCULAR EN GUAYAQUIL &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quebakan.com\/v15\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL RETO CIRCULAR BUSCA RECUPERAR TONELADAS DE RESIDUOS Y FORTALECER LA ECONOM\u00cdA CIRCULAR EN GUAYAQUIL &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....\" \/>\n<meta property=\"og:description\" content=\"La alianza entre el Grupo Mario Bravo y Circular EP promueve una gran jornada de reciclaje que une a empresas, autoridades y ciudadan\u00eda para visibilizar el trabajo de los recicladores de base y fomentar la educaci\u00f3n ambiental. Cada a\u00f1o el planeta genera cientos de millones de toneladas de pl\u00e1stico, pero apenas alrededor del\u00a09 % logra [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quebakan.com\/v15\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\/\" \/>\n<meta property=\"og:site_name\" content=\"QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/quebakan\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-16T02:06:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2025\/11\/GMB_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erick Villafuerte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@quebakanec\" \/>\n<meta name=\"twitter:site\" content=\"@quebakanec\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erick Villafuerte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\\\/\"},\"author\":{\"name\":\"Erick Villafuerte\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/#\\\/schema\\\/person\\\/d90fa9f9cfa81eb8ace9811e5b7b9118\"},\"headline\":\"EL RETO CIRCULAR BUSCA RECUPERAR TONELADAS DE RESIDUOS Y FORTALECER LA ECONOM\u00cdA CIRCULAR EN GUAYAQUIL\",\"datePublished\":\"2025-11-16T02:06:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\\\/\"},\"wordCount\":661,\"publisher\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/GMB_01.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\\\/\",\"url\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/el-reto-circular-busca-recuperar-toneladas-de-residuos-y-fortalecer-la-economia-circular-en-guayaquil\\\/\",\"name\":\"EL RETO CIRCULAR BUSCA RECUPERAR TONELADAS DE RESIDUOS Y FORTALECER LA ECONOM\u00cdA CIRCULAR EN GUAYAQUIL &#8211; 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