{"id":144085,"date":"2026-06-26T12:37:58","date_gmt":"2026-06-26T17:37:58","guid":{"rendered":"https:\/\/www.quebakan.com\/v15\/?p=144085"},"modified":"2026-06-26T12:48:15","modified_gmt":"2026-06-26T17:48:15","slug":"pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador","status":"publish","type":"post","link":"https:\/\/www.quebakan.com\/v15\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\/","title":{"rendered":"Pycca se reinventa en sus 80 a\u00f1os: relanza su app y fortalece la experiencia de compra digital en Ecuador"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-144086\" src=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2026\/06\/EMM03020.jpg-1.jpg\" alt=\"\" width=\"700\" height=\"467\" \/><\/p>\n<div style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>De izquierda a derecha:<\/strong> Juan Luis Calvo, Ceo Pycca &#8211; Eduardo Reyes, Subgerente Ecommerce &#8211; Valeria Adum, Gerente de Marketing y Edgar Mart\u00ednez, Gerente Comercial<\/span><\/div>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Junio, 2026.-<\/strong> La innovaci\u00f3n y la cercan\u00eda con sus clientes contin\u00faan marcando el camino de Pycca. En su aniversario n\u00famero 80, una de las empresas m\u00e1s emblem\u00e1ticas del retail ecuatoriano presenta el relanzamiento de <strong>PyccApp<\/strong>, una plataforma renovada que busca ofrecer una experiencia de compra m\u00e1s \u00e1gil, personalizada y segura para los consumidores en todo el pa\u00eds.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La nueva aplicaci\u00f3n ha sido dise\u00f1ada para facilitar la navegaci\u00f3n, optimizar los procesos de compra y acercar a los usuarios a promociones exclusivas y beneficios permanentes. A trav\u00e9s de ella, los clientes podr\u00e1n acceder a una amplia variedad de categor\u00edas como muebles, decoraci\u00f3n, tecnolog\u00eda, electrohogar y art\u00edculos para el hogar, con cobertura y entregas a nivel nacional.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Este relanzamiento forma parte de la estrategia de transformaci\u00f3n digital de la compa\u00f1\u00eda, que busca responder a las nuevas din\u00e1micas de consumo y ofrecer una experiencia omnicanal que combine la atenci\u00f3n en tiendas f\u00edsicas con las ventajas del comercio electr\u00f3nico.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cLa aplicaci\u00f3n es de descarga gratuita en App Store y Google Play. Integra experiencias din\u00e1micas y promociones constantes. Con esto reafirmamos nuestro compromiso de impulsar la innovaci\u00f3n a nivel nacional\u201d, destac\u00f3 Valeria Adum, gerente de Marketing de Pycca.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El anuncio coincide con una fecha importante para la compa\u00f1\u00eda. En 2026, Pycca celebra ocho d\u00e9cadas de trayectoria, consolid\u00e1ndose como una de las marcas m\u00e1s reconocidas del pa\u00eds. Lo que comenz\u00f3 en 1.946 en Guayaquil como una peque\u00f1a tienda de bicicletas, hoy se ha transformado en una empresa con m\u00e1s de 50 locales a escala nacional y un portafolio que abarca desde productos para el hogar hasta tecnolog\u00eda y decoraci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El relanzamiento de PyccApp representa un nuevo paso en esa evoluci\u00f3n, apostando por una experiencia m\u00e1s moderna, intuitiva y cercana. Con esta iniciativa, la compa\u00f1\u00eda reafirma su visi\u00f3n de seguir creciendo junto a los ecuatorianos, integrando la tecnolog\u00eda como una herramienta clave para transformar la manera de comprar y fortalecer la conexi\u00f3n con las nuevas generaciones de consumidores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De izquierda a derecha: Juan Luis Calvo, Ceo Pycca &#8211; Eduardo Reyes, Subgerente Ecommerce &#8211; Valeria Adum, Gerente de Marketing y Edgar Mart\u00ednez, Gerente Comercial Junio, 2026.- La innovaci\u00f3n y la cercan\u00eda con sus clientes contin\u00faan marcando el camino de Pycca. En su aniversario n\u00famero 80, una de las empresas m\u00e1s emblem\u00e1ticas del retail ecuatoriano [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":144086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"buzzeditor_post_format":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-144085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pycca se reinventa en sus 80 a\u00f1os: relanza su app y fortalece la experiencia de compra digital en Ecuador &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quebakan.com\/v15\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pycca se reinventa en sus 80 a\u00f1os: relanza su app y fortalece la experiencia de compra digital en Ecuador &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....\" \/>\n<meta property=\"og:description\" content=\"De izquierda a derecha: Juan Luis Calvo, Ceo Pycca &#8211; Eduardo Reyes, Subgerente Ecommerce &#8211; Valeria Adum, Gerente de Marketing y Edgar Mart\u00ednez, Gerente Comercial Junio, 2026.- La innovaci\u00f3n y la cercan\u00eda con sus clientes contin\u00faan marcando el camino de Pycca. En su aniversario n\u00famero 80, una de las empresas m\u00e1s emblem\u00e1ticas del retail ecuatoriano [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quebakan.com\/v15\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\/\" \/>\n<meta property=\"og:site_name\" content=\"QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/quebakan\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T17:37:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T17:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2026\/06\/EMM03020.jpg-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erick Villafuerte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@quebakanec\" \/>\n<meta name=\"twitter:site\" content=\"@quebakanec\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erick Villafuerte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\\\/\"},\"author\":{\"name\":\"Erick Villafuerte\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/#\\\/schema\\\/person\\\/d90fa9f9cfa81eb8ace9811e5b7b9118\"},\"headline\":\"Pycca se reinventa en sus 80 a\u00f1os: relanza su app y fortalece la experiencia de compra digital en Ecuador\",\"datePublished\":\"2026-06-26T17:37:58+00:00\",\"dateModified\":\"2026-06-26T17:48:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\\\/\"},\"wordCount\":402,\"publisher\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/EMM03020.jpg-1.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\\\/\",\"url\":\"https:\\\/\\\/www.quebakan.com\\\/v15\\\/pycca-se-reinventa-en-sus-80-anos-relanza-su-app-y-fortalece-la-experiencia-de-compra-digital-en-ecuador\\\/\",\"name\":\"Pycca se reinventa en sus 80 a\u00f1os: relanza su app y fortalece la experiencia de compra digital en Ecuador &#8211; 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