{"id":147285,"date":"2026-10-07T11:23:32","date_gmt":"2026-10-07T16:23:32","guid":{"rendered":"https:\/\/www.quebakan.com\/v15\/?p=147285"},"modified":"2026-10-07T11:23:32","modified_gmt":"2026-10-07T16:23:32","slug":"sweetcoffee-y-su-campana-como-tu-nos-llamas-ganaron-el-maximo-galardon-en-los-effie-awards-2026","status":"publish","type":"post","link":"https:\/\/www.quebakan.com\/v15\/sweetcoffee-y-su-campana-como-tu-nos-llamas-ganaron-el-maximo-galardon-en-los-effie-awards-2026\/","title":{"rendered":"Sweet&#038;Coffee\u00ae y su campa\u00f1a \u201cComo t\u00fa nos llamas\u201d ganaron el m\u00e1ximo galard\u00f3n en los Effie Awards 2026"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-147286\" src=\"https:\/\/www.quebakan.com\/v15\/wp-content\/uploads\/2026\/10\/SC-obtuvo-el-Gran-Effie-y-un-Effie-de-Oro-en-su-campana-Como-tu-nos-llamas.jpg\" alt=\"\" width=\"700\" height=\"525\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>La campa\u00f1a de la marca ecuatoriana <strong>\u201cComo t\u00fa nos llamas\u201d<\/strong> fue ganadora del m\u00e1ximo galard\u00f3n<strong>.<\/strong><\/em><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>Un Effie de Oro se reconoci\u00f3 para la categor\u00eda \u201cengaged community.\u201d <\/em><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Sweet&amp;Coffee\u00ae<\/strong> y la ingeniosa manera en que los ecuatorianos se refieren a la marca, se convirtieron en el punto de partida de una campa\u00f1a reconocida por su efectividad. La marca obtuvo el <strong>Gran Effie 2026<\/strong>, por <strong>\u201cComo t\u00fa nos llamas\u201d<\/strong>, m\u00e1xima distinci\u00f3n en su 23.\u00aa edici\u00f3n de los Effie Awards Ecuador, que reconoce una estrategia efectiva construida desde el comportamiento de la comunidad en forma particular de llamar a la marca.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Adicionalmente, obtuvo un <strong>Effie de Oro en la categor\u00eda Engaged Community<\/strong> por la misma campa\u00f1a, que destac\u00f3 la capacidad de transformar un comportamiento real de las personas en una plataforma de comunicaci\u00f3n orientada a fortalecer la conexi\u00f3n entre los consumidores y <strong>Sweet &amp; Coffee\u00ae.<\/strong>\u00a0La cafeter\u00eda ecuatoriana incorpor\u00f3 esas denominaciones a su comunicaci\u00f3n y, temporalmente, a los envases de sus productos, haciendo de un h\u00e1bito espont\u00e1neo de sus consumidores el centro de la campa\u00f1a.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Con esta iniciativa, los <strong>Sweet&amp;Coffee\u00ae Lovers<\/strong> no solo fueron parte de esta creativa experiencia, sino que se convirtieron en protagonistas de una campa\u00f1a que celebr\u00f3 el v\u00ednculo construido con la marca. \u00a0El reconocimiento en <strong>Engaged Community<\/strong> destac\u00f3 la capacidad de convertir ese comportamiento en una estrategia de comunicaci\u00f3n orientada a fortalecer la conexi\u00f3n con sus consumidores. A su vez, el <strong>Gran Effie<\/strong> distingui\u00f3 a \u201cComo t\u00fa nos llamas\u201d como el caso m\u00e1s destacado entre los ganadores de esta edici\u00f3n, en un certamen que premia la efectividad y los resultados de campa\u00f1as de marketing y la comunicaci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La ceremonia de premiaci\u00f3n se realiz\u00f3 el 1 de octubre en la ciudad de Guayaquil, en compa\u00f1\u00eda de importantes representantes de marcas reconocidas, empresarios, agencias creativas y medios de comunicaci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Desde sus inicios en 1997, Sweet&amp;Coffee\u00ae ha construido su historia alrededor del caf\u00e9 ecuatoriano, la reposter\u00eda y la hospitalidad. Estos reconocimientos suman un nuevo hito a esa trayectoria y ponen en valor una forma de entender la comunicaci\u00f3n: escuchar a sus clientes y reconocerlos como parte de la historia de la marca.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La campa\u00f1a \u201cComo t\u00fa nos llamas\u201d se convirti\u00f3 en el ganador de dos premios: <strong>Gran Effie 2026<\/strong>, m\u00e1xima distinci\u00f3n de los Effie Awards Ecuador y un <strong>Effie de Oro <\/strong><strong>en la categor\u00eda<\/strong><strong> Engaged Community.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de la marca ecuatoriana \u201cComo t\u00fa nos llamas\u201d fue ganadora del m\u00e1ximo galard\u00f3n. Un Effie de Oro se reconoci\u00f3 para la categor\u00eda \u201cengaged community.\u201d Sweet&amp;Coffee\u00ae y la ingeniosa manera en que los ecuatorianos se refieren a la marca, se convirtieron en el punto de partida de una campa\u00f1a reconocida por su efectividad. La [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":147286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"buzzeditor_post_format":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-147285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweet&amp;Coffee\u00ae y su campa\u00f1a \u201cComo t\u00fa nos llamas\u201d ganaron el m\u00e1ximo galard\u00f3n en los Effie Awards 2026 &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quebakan.com\/v15\/sweetcoffee-y-su-campana-como-tu-nos-llamas-ganaron-el-maximo-galardon-en-los-effie-awards-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet&amp;Coffee\u00ae y su campa\u00f1a \u201cComo t\u00fa nos llamas\u201d ganaron el m\u00e1ximo galard\u00f3n en los Effie Awards 2026 &#8211; QUEBAKAN.COM 2026: Noticias, Eventos, Conciertos y mucho m\u00e1s....\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a de la marca ecuatoriana \u201cComo t\u00fa nos llamas\u201d fue ganadora del m\u00e1ximo galard\u00f3n. Un Effie de Oro se reconoci\u00f3 para la categor\u00eda \u201cengaged community.\u201d Sweet&amp;Coffee\u00ae y la ingeniosa manera en que los ecuatorianos se refieren a la marca, se convirtieron en el punto de partida de una campa\u00f1a reconocida por su efectividad. 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